Search Engine Optimization

Definition: An internet marketing strategy wherein the coding of a website is optimized for the crawling done by search engines. The higher a website appears in a search results list, the more visitors it should receive from that search engine.

Patience is required.
Experimentation with keywords, metadata, and advanced tactics is important. Results and statistics must be tracked, and changes made. Of course, your website's ascension towards the top of the search results will be expedited if the optimization is done correctly.

SEO is never over.
Constant monitoring is required to stay at the top of search rankings. That's why big companies hire experts to competitively assess their search results on a full-time basis.

Article:
Top 10 Search Engine Optimization Tips